Reel

I don’t know about you, but I never gave much thought to toilet paper or paper towels prior until March 2020. My life went from casually thinking “I should probably get some more toilet paper since I’m running low” to fighting the TP hoarders in every store I entered. From that point on, toilet paper was like currency and hand sanitizer was like liquid gold.

As the shelves began to fill with toilet paper again, I was happy to grab whatever I could get my hands on. Sometimes I lucked out on a brand that I was familiar with and sometimes I used a brand that I never heard of and hated every second of it. Since the massive shortage of TP, things are back to ‘normal’ on the paper goods aisles. However, with the shock of a global pandemic, I became more selective in my product choices.

I’m naturally someone who cares about recycling and shopping for sustainable products (before it became the buzzword). But after the start of the pandemic, I became more purposeful with how I spent my dollar. Not only did I want to support quality brands, but I also wanted to support businesses in general that gave to a greater cause.

I discovered Reel, during a casual shopping trip. I had a list but I also had time to see the sights and add more things to my cart than needed. On that day, TP was on my list. I initially reached for my go to store brand pack, but a beautifully crafted box caught my eye. I had no intentions on picking it up because it looked far too fancy for my needs, if we’re being fully honest here. But the name did sound very familiar. So I did what anyone else would do, pulled out my phone and did some research. Lord and behold, I was right on hearing of the brand before. I read a few articles on sustainable products and it was listed. I put my go to TP back and decided to try something new.

So why Reel? I have a few reasons why I grab a box when I can:

• Each roll is 100% bamboo and sustainable. Not only can we not worry about the trees in this matter (just in case your anxiety takes you there), but we can also have faith in an item that we use daily is sustainable.

• They give back and in a big way. For every roll purchased, they buy a single-use biodegradable toilet bag for someone in need in Africa. This allows those without access to indoor toilets to use the restroom safely and privately.

• This is honestly my first time using a brand of TP that was individually wrapped and I have to say, I kind of love it. It makes storage easier and aesthetically pleasing.

If you are looking to explore new products (they also have paper towel) or be more intentional with the brands that you support, you should give Reel a try. You can find Reel at your local Target or online.